Bringing back the past…Post #4
This Blast from the past is one that helped me develop my marketing mind. It brought to my attention that I need to think about who’s listening to my story, instead of how great I think my story is. Take a look and tell me your thoughts. (This post was originally written on October, 1st 2007)
Marketing (in the form of advertising) affects who it affects…
Words following this statement might be something like this:
Duh…
No, Really…
Wow, That’s deep (with a hint of sarcasm)…But it is so true and simple that we (especially myself) forget about it.
I was with my mom watching television last week and we saw an Alltel (cell provider) commercial that has the 4 guys (they represent the other cell phone companies) and “Chad” (from Alltel). The four guys always do something silly or stupid to make Alltel look like a better company. My mom loves these commercials (absolutely loves them…) and I…not so much.
So, I think to myself that this commercial is a waste of time and money and that if I were to do it, I would do them a different way (I don’t know everything about commercials, but I know my own tastes and what effects me). The interesting part is that my mom loves it the way it is, maybe my way wouldn’t effect the people that it currently does in a positive way.
Using myself and my views as a basis to judge whether all marketing is good or bad, is an incomplete way of looking at it. I need to view it (marketing) from other’s points of view (my mom and people like her), as well as from my own. This combined point of view is the middle ground that every non niche company tries to find. It requires more work and is more time consuming, but it is the area that I need to be shooting for.
What I learned:
1. Look into marketing deeper (my own, other company’s and individual’s)
2. Don’t judge what works or doesn’t off of 30 seconds of thought (I need to push myself to grow).
3. Don’t forget about the customers / partners / investors that don’t think like me!
I hope you enjoyed this Blast from the past & have an Amazing Day!
~Chais Meyer
It’s so true! How do I advertise for the best all around market? I find myself just marketing my product for myself…and why do I need to do that? I need to start looking at the whole picture, not just my picture! Thanks for this blast from the past!