Just now commenting on the book ‘Crush It‘ may seem a little late, as it was officially released back in 2009, but Gary Vaynerchuck just appeared on my radar…and I’m glad he did!

I first saw Gary when I went to an Up-lifting / Technological / Entrepreneurial conference in Omaha, Nebraska a few months ago (called BIG Omaha). Gary was one of the speakers and spoke about business, the web and all around randomness while he was answering questions that were asked by the audience; He’s a Total Stud, a creative thinker, a free speaker (he speaks his mind & cusses a lot), he’s inspirational, and an extremely potent individual (in the nicest way possible .

As soon as I heard about his book ‘Crush It’, I had to buy the audio version and see if Gary was ‘just another business guy’ or something more…I’ve since discovered that he’s definitely more!

I’ve listened to a lot of business related audiobooks and Gary’s is the most real audiobook I’ve EVER heard!
What makes an audiobook more REAL than the next?

• First, Gary goes off the script a lot in this book! This is right in line with his unedited episodes on his Video Podcast (for Wine Library TV). ‘Going off the script’ is exactly how it sounds…he stops reading the words that he wrote in his book and starts explaining in more detail, gives real world examples and he even comes up with new thoughts as he’s recording the audiobook and shares them with his listeners. This, in my opinion, is how ALL audiobooks should be…If the author wants to mention something else to his listeners, just do it…share any/all of your thoughts if they may help us get a more complete experience from your book, even if it wasn’t in your initial published draft! Thanks Gary for helping me find what I was missing in 95% of all audiobooks!
• Second, Gary speaks to his readers/listeners in a no bull shit way, “You’re not going to get rich over night, it may take months or years until your hard work pays off”. Thank you for not feeding us with another round of crap, the kind that eventually leads people to a feeling of disappointment because of their limited results after 2 months of ‘hard work’!
• Third, Gary puts a massive priority on what it takes to make yourself & your business(es) a success & that is Sweat (you know, the liquid that comes out of our pores when we do something that is intense)! When we realize the importance of our own hard work and how it’s the only thing that gives us a leg up over the next guy, we will change our priorities and stop expecting someone to just hand us success because we put 20 hours a week in on a particular project or business.

If you want to either create or re-create your own personal or business brand, this book  is a must have (the audiobook version is my recommendation)!

Thanks again Gary for sharing your thoughts, examples, and experiences with us to hopefully better ourselves.
Please listen to this book and tell me what you think of it and have an Awesome Day!
~Chais Meyer

:: I’m going to be updating my progress as I start to re-create my own personal brand over these next few months…Stay Tuned & CLICK HERE if you’d like to subscribe through email…I’ll send you a new email every time I write or record a new blog post!