Good Lynda model…I mean, Good “business” model!
Once again www.Lynda.com impresses me!
This time it is not the tutorials that caught my attention, it is their business model. After my last post about Lynda.com, I received a comment from a guy named Steve. Wouldn’t you know it that Steve worked at Lynda.com, Amazing!
This company not only realizes that if they have a great product people will spread the word, but they also know that the more they get their business name (and URL) out on the internet with keywords like www.linda.com, tutorial, etc. they will become much more search engine friendly (which = a higher ranking in search results, which = the number one tutorial site, which = more customer sign ups).
Don’t get me wrong Steve from Lynda.com, I am not saying this is a bad thing. I am saying exactly the opposite of that, you guys are doing a great job with the most inexpensive, global reaching marketing medium available, the internet. By the way, the personal touch about thanking me for being a customer, is pretty good too. You just may have my vote as number #1 Lynda fan for your site and business model.
Keep up the good work!
~ Chais Meyer
P.S. The real test will be to see if "Steve" or someone else responds again with a different message, or if it was a robot or a script the first time around. We’ll find out! Lynda.com we are testing you!

Hi Chais,
Yes, I am indeed real.
Although having a robot do this sounds appealing (especially on a nice summer day)! Thanks again for the post and your kind words. We just announced two more titles today and the Margo Chase title is very inspiring.
http://movielibrary.lynda.com/html/modPage.asp?ID=685
Cheers,
Steve