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Multi-Level Marketing, and why I love it.

November6
Multi-Level Marketing, and why I love it.

Multi-Level Marketing, Pyramid Structures, or Pyramid Schemes have a very interesting business dynamic.  Looking at this system of business as a business structure, I believe it is one of the best structures around. If we can apply the MLM principals in our daily lives, we can grow to be extremely successful (personally and professionally).  If you don’t know what this type of business structure is click here to find out.

Why do I believe that MLM is such a great system?

  1. If you truly care about providing someone with a worthwhile product or service and helping them (the people that you helped get into your organization) do a better than yourself, you will be rewarded from their successes.
  2. You can have an organization / business that doesn’t need to do external advertising to make sales. Is there a better type of marketing in the world than getting a single, excitable, sneezing person pumped up about your product or services? My answer, NO!
  3. On the same advertising note, your product or service can reach the unreachable customer. Why? Because they are getting told about your product by their friends, not by your thousands of ad dollars that get sent to the advertising gods, hoping that someone will see your ads and act. [Unreachable Customers: listen to iPods instead of the radio, surf the web for news instead of reading a newspaper, DVR their TV shows and skip the commercials rather than sitting through 5 minutes of ads for their show to get back on]
  4. This business system doesn’t require any extra hours on your part, it actually requires less. If I can get 5 people ready to sell my product or service in one month and they can get 5 more people each in another month, we now have 31 people (including myself) in two months that are ready to sell my product or service. Did I have to train all 30 new people? No, I trained 5 people, made sure they knew their stuff and they did the rest of the work. Why did they care about telling more people about this product or service? The answer to that question can be summed up with #1.
  5. Anyone can get involved! You don’t need a college education (I hate college! That’s a different story) to get trained on a specific product or service. You don’t need a college education to get others excited about what you are selling or providing for them.
  6. People are only as successful as they choose to be. They put in the work and they get rewarded for it (and so do the people that trained them)! This beats paying someone as an hourly employee for them to sit on their butt and do nothing all day.

After hearing the reasons why I like MLM, can you think of the ways we can apply it to our personal and professional lives? Think about it…if we can use this same structure to work for us in our daily lives, we might be able to get a lot more accomplished.

Have an Awesome Day!

~Chais Meyer

5 Comments to

“Multi-Level Marketing, and why I love it.”

  1. On November 7th, 2008 at 3:10 pm David Lano Says:

    Hi Chais,

    I like the overall structure of Multi-Level Marketing, and I think it’s a great strategy but I’ve seen a lot of people using MLM, abuse relationships (or perceived relationships).

    I think it’s a wonderful marketing strategy as long as it’s used along with Seth Godin’s principles of Permission Based Marketing at the core.

  2. On November 7th, 2008 at 4:23 pm Chais Says:

    David,

    Thank you for your comment!
    I agree that there have been too many people that have hurt the MLM business structure more than helped it. The majority of them have done just what you have said, abused relationships and damaged feelings through the process.

    Could you see yourself applying some sort of Multi-Level system to your own life in a positive way?

    ~Chais Meyer

  3. On November 7th, 2008 at 4:35 pm David Lano Says:

    I’m not opposed to MLM in general, I’m just opposed to how it’s used sometimes. I think it really comes down to the person pushing the MLM. Often times they get greedy for money or want to move their way up quickly and burn bridges along the way.

    So, I think it all comes down to how they go about what they do. To answer your question, yes…as long as I had control over how I marketed whatever I was selling and didn’t feel pushed in any one direction.

  4. On November 12th, 2008 at 6:31 pm teanianub Says:

    Спасибо за пост! Добавил блог в RSS-ридер, теперь читать буду регулярно..

    English Translation by Full Course Meal:
    “Thanks for the post! Added blog RSS-reader, I will now read regularly ..”

  5. On November 12th, 2008 at 8:56 pm Chais Says:

    Спасибо за ваш комментарий! Я ценю все отзывы я могу получить, особенно позитивными заявлениями. Я рассчитываю на то, что будущие комментарии!
    ~ Chais Мейер

    English Translation by Full Course Meal:
    Thank you for your comment! I appreciate all feedback I can get, especially the positive statements. I will look forward to seeing future comments!
    ~ Chais Meyer

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