Talk about the Ultimate in sales advertising…Amazon Product Ads!
Q: First off, what exactly is ‘Amazon Product Ads’?
A: It is an Advertising system that puts your product advertisements in front of other related Amazon.com products, to catch that buyer’s attention (bringing them to your site and/or product) while they’re in the buying mood! Awesome Idea!
Q: How is this different than Google’s ad networks (Adsense or Clickbank)?
A: Google’s advertisements pop up on selected websites with ‘potentially’ related content…even though google’s ads are getting better, they’re not always the right ad for the right viewer. The main difference is, Google ads show up when someone could possibly be in a ‘buying mood’, Amazon’s Product Ads on the other hand are putting your little product or service in front of the buyers eyeballs as they’re ready to buy! This should be seen as a HUGE difference in the two Advertisement systems for any business (or person) looking to sell their own products. Which would you rather have if you’re trying to sell a product? Would you rather pay for an ad to be clicked on while ‘random’ people are looking at it, or…Pay for an ad to be clicked on while ‘buyers’ our looking at it!
Here’s Amazon’s explanation of how their system works:
Amazon Product Ads includes easy-to-use tools to upload and manage your product catalog. This makes it simple to put your ads in front of some of the most active customers on the web.
Amazon provides the tools you need to create and maintain your Product Ads. When you create your account we will pre-set your cost-per-click bids to the minimum amount in each category. You just need to upload your detailed product catalog, set your daily budget and you’re ready to go. Your Product Ads will then be displayed across a variety of placements on Amazon.com including search and browse results and product pages. These ads link directly to the product on your web site where you make the sale.
Upload Your Product Catalog and Set Your Budget
A Product Ad is created for each product that you upload to the Amazon.com catalog. Once you have registered, you can upload your items directly through Amazon’s online account management interface – Seller Central. Your ads will then appear on Amazon.com.
Customers See Your Product Ads on Amazon.com
Your Ads will be viewed by active Amazon.com customers 24/7 via Amazon product pages, as well as being displayed in relevant Amazon.com product search and browse results and contextually targeted placements.
Customers Click to Product Pages on Your Website
When Amazon.com customers click on your ad they are taken directly to your Web site where you control the brand and buying experience for your products. This allows you to deliver a unique buying experience, giving you the opportunity to acquire new customers and grow revenue for your business.
You Are Charged a Cost-Per-Click
Using Seller Central, you can easily view your invoices and track your advertising budget. There are no fees for impressions – you are only charged when Amazon.com customers choose to click on your ad and are directed to your web site. You control not only the maximum price you are willing to pay for each click, but also your daily and monthly budget. Most importantly, you can measure your return on investment and optimize your budget accordingly. Invoices are published as you accumulate clicks and payment is collected via credit card.
Customers Purchase Products From Your Website
You control the buying experience because Amazon.com customers are clicking through to your Web site. Customers benefit from the seamless discovery of your products on Amazon.com and your e-commerce expertise. Your Amazon Product Ads will deliver you engaged customers giving you the opportunity to acquire repeat orders and increased sales for your business.
As you can see, this is a HUGE benefit to every small business out there that wants to sell their products! Only time will tell if this is the next best ‘product sales’ advertising platform…
Please Go To The Amazon Product Ad Homepage, sign up for a FREE account & let us know what you think…we’re doing it already!
Thank you very much and have an Awesome Day!