As I was running today, I was thinking about the glorified 6 Pack (or 8 for the select few).
Am I talking about beer or soda? (No, that’s why I am running in the first place!)

I am talking about societies definition of what amazing health is, the six abdominal muscles that show because of a low total body fat. WHAT!?! I HAVE TO HAVE LOW ‘TOTAL’ BODY FAT!?!
I thought I could just do sit ups to lose the fat right on my stomach area, That sucks.

I’m assuming this is a lot of people’s reactions when they find out the cold hard truth about our bodies. We get rewarded everywhere on our body (this includes our stomachs, and our asses), when we treat our whole body right (eating healthy, working out, etc.).

A sad thing is (or Great thing, depending on your outlook), this philosophy is everywhere in our world, even in business. We can’t just ‘trim the fat’ in one area of business, we can try, but other areas will suffer. In order to have total business health, we need to look at the business in whole and make sure that nothing is being left out.

Let’s create a small example to make my point (this is a real life example, minus the fitness analogies):
We decide to ramp up sales with Control Yours (our website development business), so we put all of our energy and focus on reaching and closing on new clients. We collect their money, start developing websites for them, and the sales side of our business seems to be ‘firming and toning up’ (at least the sales muscles under our total business fat). We put our other areas of our business on the back burner and focus on just making sales as strong and fit as it can be. The next thing we notice is that a few of our clients want to modify their current plans they have with us, no problem right? WRONG! We’ve been so focused on building our sales muscle that we forgot to work on our customer management muscle, in fact it’s almost deteriorated.

What do we have to do? Just like every other fat person out there that realizes doing sit ups isn’t changing their overall look, START FROM THE BEGINNING. Get the whole system in shape at the same time. And that is where we are right now, building, stretching, toning, and increasing our overall business heart rate. It is a very great feeling, gaining control again (even though we didn’t realize we lost control until we looked in the mirror and saw our business fat folding over our business jeans…that is some funny stuff!).

Don’t forget to take care of even the small aspects of your business. EVERYTHING leads to total health.

Get your cardio on & Have an Awesome Day!
~Chais Meyer